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Privacy Policy 

This policy explains the what, how and why of the information and data Lonely Hearts Club Ltd collects when you visit or when you use our services. It also explains the specific ways we use and disclose that information. We take your privacy seriously, and we never sell lists, email addresses, data or personal information.

'We' or 'us' refers to Lonely Hearts Club Ltd, this privacy policy is effective with respect to any data that we have collected or collect about you/or from you, the 'user'. 

How to contact us:

If you have any questions or concerns, or if you want to update, delete or change any personal information we hold, or if you have a concern with the way we have handled any privacy matter, please contact us at or Privacy Officer, Lonely Hearts Club Ltd PO Box 331566 Takapuna, Auckland, New Zealand. 

How we collect information: 

We may collect information and personal data from you in various ways, including information you provide to us directly, information that is automatically collected with the use of our website, from our social media or any other public forums, or from business partners and third parties. 

What information we collect: 

We collect information such as your name, physical and postal address, phone number, email, IP address and purchase history. We collect demographic information such as your gender, location, age, browser details, device and browser habits on our sites. When you contact us through social media, we may collect your handle or username, and any information that is available under your preferred privacy settings, if you feature our product, comment on our posts or direct message us we may store this information. We do not directly store credit card information but work with secure partners to process credit card information through SSL (Secure Sockets Layer). 

We may collect the following information through automated means, URL's that refer visitors to our site, search terms, details about devices, browsers and operating systems. We may also automatically collect details about your interaction with our site, including how long you are on the site, specific pages visited, emails you have opened, how often you frequent the site, where you are located and what products you are engaging with. We may also associate the information we collect by automated means with your Lonely account and purchase history if you have one. 

You may stop sharing your location data by adjusting your mobile device location service settings, for instructions on how to change these settings please contact your service provider or device manufacturer. 

Marketing Communication:

If you have placed an order or have given us your email address you may receive promotional marketing emails from Lonely. If you are located in the EU you must opt in by checking the opt in box at checkout. If you wish to update, delete, change any settings please contact us directly at or unsubscribe through the link in your marketing email. If you opt out of receiving communication from Lonely we retain the right to send you non marketing communication, such as order confirmations, password update, details of changes to our website and shipping confirmations. 

If we have contacted you via email in error, or you believe you did not request to be contacted please email us directly at 


Lonely Hearts Club Ltd uses Cookies through to enhance the user experience. 

Cookies are used on most major websites, cookies are an alpha numeric identifier, a small piece of data that is sent from our website and stored on the users computer by the web browser while the user is browsing. This enables our system to recognise your browser and to provide features such as remembering if you are logged in and store items in your shopping cart. You have the option to accept or disable cookies at any time through your browser. If you disable your cookies your experience on may be limited. 


Inspectlet is a data processing application, it collects and stores the following data on behalf of Lonely; country, URL referral, time zone, browser type and version, device type and version operating system type and version, screen size, user last seen date, mouse activity and key board activity, html content that isn't marked as sensitive. Inspectlet is fully compliant under GDPR, more details can be seen here. We use Inspectlet data to help design and develop a better service and brand environment for the user through understanding browsing behaviours. 

Google Analytics:

You can opt out of tracking by Google Analytics by using Google Ad settings or going here. We use Google Analytics data to help tailor and enhance the customer experience, understand our customer markets and improve the products and services of 

Live Chat: 

When you engage with us on LiveChat we gather information such as IP address, location and email address, we log and record chat transcribes and use this information to improve our service experiences. We do not disclose, sell or share personal information gathered in chats outside of unless it is to develop functionality of the chat feature with our third party technical development partner for the purpose of improved service and site experience. 

Children under the age of 13:

Lonely Hearts Club Ltd does not knowingly collect personal data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided personal data to us through our website or mobile apps please contact us and we will begin the process to retrieve and delete that information. 

Gift Cards:

Lonely Hearts Club Ltd can collect data when Gift Cards are purchased, data collected is the transactional data associated with the sale for the purchaser and the email address of the receiver. Any note written to accompany the Gift Card is recorded by Lonely Hearts Club Ltd and visible to our internal web team. 

Credit Card Security:

Lonely Hearts Club Ltd protects the security of your credit card information, we work with Stripe - a highly secure global payment gateway and PayPal, both secure payment solutions. 

We take your personal online security seriously, we use Secure Sockets Layer (SSL) to securely transfer your credit card information through our site. All orders are processed through this secure checkout system that protects your data and sensitive information when it passes through 

How we use your information:

We use your information to fulfil, manage and send you information and products associated with your orders and requests. We establish and maintain your account within our site. We communicate with you about our services and products, we respond to requests. We conduct research on our users demographics, interests and behaviours. We operate and improve Lonely Hearts Club Ltd and the services and products we offer. We tailor the content we display to you in our communication. We provide you with important updates and information regarding the use of our site. If we intend to use your information and data in any manner that is not consistent with this privacy policy you will be informed of such anticipated use prior and at the time we collect this data. We may from time to time aggregate information in certain data analysis, reports or other interpretations of trends for internal development purposes. Personal information will be retained only for as long as it serves a purpose consistent with the expectations of the user given the context of the collection. 

How we share your information:

We may share your information with Lonely Hearts Club Ltd service providers including; customer service and support providers, shipping and payment gateway processing and fulfilment providers, advertising partners and technology or development providers. We do not share your information for any purpose other than to improve our service and products to you within the context of our company. We will never sell lists, data, or personal information. 

Access to your personal data: 

You can request to see the personal data we have collected about you, provided you can verify your identity, we will provide you with a copy of the personal data we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal data. 

Deletion or transfer of your personal data:

You can at anytime request the deletion of your personal data. We may reject your request if the information we have collected is applicable by law or for legal business records. You can under certain circumstances request that your information be transferred to another data controller. 

Lonely account information:

You can update or modify your account information at any time, this can be done by emailing

Please note, if you exercise the right to limit our ability to process your personal data, we may not be able to provide you with the products and services we offer, or your experience may be limited. 


We maintain administrative and technical safeguards to protect all personal data. We protect your personal information from loss, misuse, unauthorised access, modification or disclosure. However, no internet based site is 100% secure, so Lonely Hearts Club Ltd cannot be held accountable or responsible for unauthorised or unintended access that is beyond our control. 

Data Retention:

Lonely will keep your personal information only as long as it is required for legitimate business purposes. We will take all reasonable steps to destroy or de-identify personal information we hold if it's no longer needed. If you close your account with us or become inactive we will retain certain data for analytical and reporting purposes and for record keeping integrity. 

Use and disclosure of personal information: 

We will never sell or pass your information to third parties for their own marketing purposes. There may be third parties we need to share your personal information with in order to help us provide services to you and to manage order fulfilment. Lonely Hearts Club Ltd will disclose information where required to do so by law. 


If you have any concerns with the data we may hold about you, the way we use your data or any complaints or questions with how we handle your information please contact us 

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