Founded by Helene Morris and partner Steve Ferguson, Lonely is a New Zealand based lingerie, swim and clothing brand with the vision to empower women to be themselves.
From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, is an inclusive take on luxury lingerie. Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintageinspired styles—from bodysuits to high-waist knickers and long-line bras. Lonely is for women who view lingerie as a love letter to themselves—just the way it should be.
To complement its ever-expanding lingerie line, Lonely has introduced Swim, a collection of one and two-piece bathing suits that uses specialty lycras, fine lace and textured fabrics, inheriting the technical foundations and confidence boosting fits of its lingerie. The result is swimwear that’s both striking and functional.
Loungewear for the boudoir and beyond complements the collection. A renewed take on iconic pieces—the slip, the kimono robe, the teddy suit, pajamas, and soft silk-knit separates are timeless essentials.
Whilst Lonely’s Clothing continues the theme of a fresh new take on everyday essentials with a collection which spans from iconic tees and relaxed shorts, through to skirts and dresses, coats, knitwear as well as rompers and dungarees.
Lonely opened its first flagship store in Auckland, NZ in 2014 and has recently opened their Wellington which holds the largest range of Lonely across all categories. The thoughtfully designed, serene spaces with their marble store fronts are all about personalized service that creates a unique customer experience—a natural extension of the brand essence.